Why We Do This
Back in 2017, I was consulting for a manufacturing company in Buenos Aires. They had decent revenue, but their cash flow reports were three weeks behind reality. By the time they saw problems, suppliers were already calling about overdue payments.
That's when it hit me – most financial software was built for accountants, not for business owners who need to make quick decisions. We spent the next year talking to over 200 business owners across Argentina, asking what they actually needed from their financial tools.
The answer was surprisingly simple: they wanted to see what was happening right now, understand what it meant for next month, and have confidence in their decisions. Not complicated – just real, useful information when they needed it.